Currently the millennial generation is the largest and most diverse generation of people in the United States. It’s been forecast by the year 2025 that they will hold a 75% market share of all jobs in the U.S. economy. As a millennial myself, I am concerned what those jobs will look like by the year 2025 and what the qualifications might be for those as well. That’s why I am taking action on improving and increasing the skills of my most important brand asset, ME.
Most millennials today are consumed with getting the feel-good job, the “title” opportunity, and the work less, live more position. What the majority of them aren’t consumed with is what it really takes to not only get those positions, but keep them. Because today’s marketplace is so fast-paced and competitive it can be increasingly difficult to get noticed, stay noticed, and create the need for relevance. That’s why it’s imperative for millennials to have strong personal brand in order to stand out in today’s economy and job market.
Millennials aren’t perceived as a whole very favorably by the baby boomer generation either. Boomers view millennials as entitled, needy, lazy, and disconnected from the “real world”. While there are some cases that could validate these; overall, millennials are so focused on creating a more profitable life that they are, in my opinion, misunderstood or simply looked over by their baby boomer counterparts.
I believe that millennials have the ability to become the most significant generation in our nation’s history. While that is a large claim it is one I see coming true if these four skills are possessed, developed, and implemented by ALL millennials.
- Confidence: It’s hard to know that I belong to largest and most diverse generation in America to date and yet we are still having to explain ourselves, fight for relevance, and scrap to even get noticed. What’s more telling is that while EVERY brand known to man is starving for the millennial buyer to notice them, we still lack the basic confidence to stand out and get noticed ourselves. In order to stand out and have a strong personal brand in today’s fast-paced and saturated economy Confidence is a must. You want to hold a potential client, employer, or influencer’s attention today you better possess or develop the confidence necessary to do so.
- Drive: Drive is a skill that can’t be taught but can be coached, developed, and for those who already possess it, exploited. Satisfaction is running wild on the millennial generation and that is because many aren’t possessing the drive needed to survive. You are satisfied with your degree, satisfied with your salary job, but are you satisfied with your debt, your lack of tangible skills? You know what can compensate for those unsatisfactory things in your life right now? DRIVE. One way I continue to “skill up” my drive is waking up every morning a hour before I am supposed to. This gives me a sole hour to do whatever I WANT to and NEED to every day in order to be better than the day before. I no longer worry about the hand I was dealt or that society keeps dealing me. My drive creates my on deck of cards to play my hand with.
- Knowledge: The keys to kingdom lies in the mind. To he/she that holds the knowledge holds the opportunity to create the wealth they always desired. It’s only then will you be able to possess the power you need to dominate your environment. Influencers are abundant and more accessible than ever thanks to social media, the world wide web, and the new phenomenon that is live streaming. There is no excuse for all millennials to become an expert in whatever they want to become an expert in. Knowledge is something that is accessible to us from birth; however, many of us will only seek the knowledge we are told to seek through our education or our natural skill set. With greater knowledge comes greater confidence which will breed a drive some of you didn’t think you could have. Stop complaining, stop accepting, stop being reasonable, and start getting the knowledge you NEED to level up, skill up, and move up the food chain.
- Execution: I someone challenge me on this one. Let’s call him Mr. Green. He said “Matt, execution isn’t a skill, it’s an action”. While I agree, I simply pointed out that the action of execution is a skill that most millennials lack or miss. This was my weakest point and once I began going to work on my execution my brand started to excel. I didn’t need to try and execute the greatest business idea or million dollar deal to strengthen this area. I started executing on calling people back, emailing people back, and following up with people in a timely and consistent manner. By executing on the small things with precision and consistency it made the big deals easier to execute. Most importantly by having more confidence in myself, a drive to do what my counterparts aren’t willing to do, and the knowledge to see things through to their logical conclusion, my execution has become second-to-none.
Millennials if you make the commitment to yourself right now to make an honest assessment of these four areas and begin working on your weaker ones first, you will start bridging the gap between your brand and those other generational brands who simply see you as spoiled, soft, and entitled. Furthermore once these four areas of your personal brand become impenetrable you won’t worry what those others generations perceive you as or describe you as because you will not only know that you belong but you will be compensated to be there.
About the Author: Matt Crane is the “Sales Samurai” of the Healthcare Industry. With over 10 years of corporate sales and business development experience, Matt helps corporations, businesses and entrepreneurs develop the skills, pipelines, and principles needed to dominate their market. Matt is a leader in the Millennial Community and sought after Keynote speaker. You can learn more about Matt at robertmatthewcrane.com and by following him on ALL social media channels at IamMattCrane. #Sales #Millennials #Leadership #Motivation #Inspiration #Millionare #SocialMedia #Marketing #SocialSelling #10XSuperLife